Believe it or not, Jeter has taught us some very important business lessons throughout his 20-year career. Before you say goodbye to the legend for good, take these lessons to heart:
- Don’t panic in the fall. It’s easy to assume the worst when you experience a dip in sales, but as Jeter showed us, it’s the ability to rise above and thrive under pressure that separates the good from the great. It’s no secret that the Yankees were going through a dry spell, even with Jeter on the team, but with his ability to remain a stronghold, he led the team to some otherwise unlikely victories.
- Aim for consistency. Jeter wasn’t known for his home runs or grand slams (he had only one grand slam in his career and averaged 13 home runs a year), but he consistently hit solid singles and doubles that led to wins. While you can and should dream big as a business owner, aim to be consistent rather than record-breaking. It’s those small wins than add up to make a very successful business.
- Strike a balance. Not only was Jeter a great hitter, but he exceled at making a variety of pitches work to his advantage. As a result, pitchers couldn’t rely on one tactic to strike him out. Similarly, as a business owner, don’t put all your eggs in one basket. Diversify your skillset so you can excel in multiple roles in your business, and customize your sales pitch to strike a chord with a variety of audiences.