Guidant Financial Group Blog

Entrepreneur.com had a great article today on the benefits of a creative marketing strategy. Although some businesses are starting to experience the pinch of deflated consumer spending, a creative marketing strategy may be all they need to get those sales up again.

In the article “Pump it Up,” author Sarah Pierce talks about tactics that can be used to exploit high gas prices. One software company, for example, started marketing its commercial navigation software as a necessary tool for fuel efficiency (knowing where you are going and the most direct route can save drivers fuel and money).

It’s definitely scary out there (we are currently paying $3.70/gallon in Seattle), but this article shows that, with a little bit of creativity, you might be able to turn a negative into a positive.