Guidant Financial Group Blog

During these uncertain times, we are definitely sensing some reluctance on the part of many of our clients to move forward with their new business venture. For first-time entrepreneurs, starting a small business has always been a somewhat frightening experience – but add in a possible recession and rising costs, and the whole venture can seem downright terrifying!

We are right there with you. We know that these times are tough and that, regardless of the current economy, deciding to start your new business is one of the most important decisions you will ever make.

Fortunately, there may be some ways to lessen the uncertainty associated with starting a business during a possible recession.

Brad Sugars, founder of ActionCOACH -- a business consulting franchise that has referred several prospective franchisees our way -- has a new article out today in Entrepreneur (see 6 Strategies to Recession Proof Your Startup) that outlines several tactics for recession proofing your new business.

Sugars points out that small businesses are more flexible and can quickly adapt to a changing economy by cutting costs or changing strategies.

Some of these strategies include:

• Take advantage of layoffs by hiring experienced workers who would not normally be available
• Use Gorilla Marketing
• Focus on selling necessity-based products and services
• Minimize your full-time staff
• Run a tight ship

See the article for even more tips!