Guidant Financial Group Blog

Despite the “economic slowdown,” according to a recent study by Intuit, small business owners are optimistic (see Optimism Knows No Slowdown).

"The entrepreneur is still thriving," Rick Jensen, senior vice president of small business for Intuit, told Entrepreneur. "It goes back to the roots of who these small business owners are. They've faced adversity and they play offense. This isn't news to them."

The study of more than 750 business owners found that 90 percent saw opportunity in the current business climate, and 75 percent said they expect their business to grow.
What helps keep these businesses going? Customer retention.

63 percent of those surveyed said their focus was customer retention that, according to Entrepreneur, is “something Jensen says is a big part of what drives small business owners and allows them to do well under any economic conditions.”

There’s an extra bonus in this article: a bum cushion that looks like … well, just go to the site. If that isn’t a testament to the creativity flowing from new entrepreneurs, we don’t know what is!