Guidant Financial Group Blog

According to a recent article on Entrepreneur.com, green business is booming (see The World Awaits your Green Business). Now, we know that it's hard to believe that anything is booming right now (well, other than our securities investments - but that's more of a "ka"-boom, as in "ka-boom! My stock portfolio just blew to pieces!"), but as green technologies advance and prices become more competitive, environmentally friendly businesses may be one bright spot in this cloudy economy.

Regardless of cost, environmentally conscious products and initiatives are very popular, even during these tough times. It's true that mega health-food stores like Whole Foods and Wild Oats (are they still around?) are suffering, but American's are still calling for more practical "green" products.

"Now is the time for entrepreneurs to look at starting a green business," writes Entrepreneur "Green Columnist" Bill Roth. "Even in a down economy consumers are looking for ways to save money. And going green is now the path for also saving green."

Some examples of businesses that can both be green and money-saving? Here are a few:


- Installing roof-top solar panels to augment a roofing business

- Developing green and cost-effective products for other business - i.e. cleaning supplies and to-go containers for restaurants

- Use your business as a test center for new green products - companies out there are looking for real test cases to provide feedback and marketing ideas

While most of these are not "new" businesses, they have a green twist that can give them an edge in a flailing economy and can play off of Americans' new-found environmental concerns.

So - for all y'all entrepreneurs out there - think green! It could save/make you some green!