
Regardless of my own personal opinion -- which I confess is biased -- it’s not Guidant’s place to declare
who should have a
self-directed IRA. I can, however, tell you who
is securing a Guidant
self-directed IRA. We recently surveyed Guidant’s self-directed IRA clients to ask them more about who they are and why they chose this type of retirement plan:
• 79% had a 4-yr degree
• 26% had an MBA or equivalent advanced education
• 85% had a credit score above 700 (read: a very good score!)
• 66% were over 45 years old
• 50% had a net worth over $500,000
• 57% cited security and profit potential as the reason they wanted a self-directed IRA
Additional demographic data we have received shows that our average clients hold management positions, make in excess of $70,000, have an average of $160,000 in their retirement plans, and they use advisors to help them make financial decisions.
I found the results of the survey very illuminating and even surprising. This demographic isn’t exactly the industry standard. All indications are that Guidant caters to a more successful and educated consumer.
While
we like to think of ourselves as the Lexus of providers, and as much as we’d like to believe that holding a Guidant
self-directed IRA is
the new status symbol, these high-end consumers are probably choosing us because they’re likely to be considerably more experienced in financial matters than the average consumer.
This means, they are less likely to be intimidated by a concept that may be somewhat new to them. And because they’ve been around the block a few times when it comes to investing – and they have probably been nickel and dimed to death through transaction fees, legal documents and rollover costs – they are more likely to recognize the true value of our flat-fee service packages. Additionally, savvy investors understand the advantages of paying a bit more upfront in order to earn a bigger payoff down the line. (Back in Psych 101, we referred to this as the “deferred gratification process,” and it was considered a good thing in managing life in general, but especially good in managing money!)
There are a lot of
self-directed IRA providers that compete on price – not value – and thus they cater to a different type of consumer/investor. So it’s very gratifying to know that the more informed and experienced consumer is turning to us for the value factor – as well as for a darn good deal!
Back to my opening comments . . . .
Who
should hold a
self-directed IRA? I started out by saying that it’s not Guidant’s place to say who should hold a
self-directed IRA. But now I’m going to back peddle on my words a bit. While our statistics show that a very sophisticated demographic is taking a more active role in utilizing and building IRAs, we don’t want it to end there. There’s room for everybody in the pool! Many of our happiest clients have no more than $35-40K in their retirement funds when they come to us, and they certainly don’t read The Wall Street Journal on a daily basis, if at all. Our hope is that, as more consumers see that the savviest of investors are turning to Guidant for
self-directed IRAs, they’ll recognize the value in these vehicles, too.
So let me now
completely contradict my opening statement. “Who should have a
self-directed IRA?” Everyone!