Guidant Financial Group Blog

Magic Johnson with David Nilssen
Last week, Guidant Cofounders David Nilssen and Jeremy Ames attended what was dubbed "The most exciting event in entrepreneurship," EO Alchemy 2011 in Los Angeles, Calif.

During the meetup, they heard from such notable speakers as star athlete Magic Johnson and Twitter founder Biz Stone.

Johnson was Nilssen's childhood idol, so he was thrilled to be able to ask him a question during the presentation.

He asked what Johnson considers to be his greatest failure. 

Johnson replied that successfully overcoming the "dumb jock" persona was tough, but ultimately making sure that what the customer wants vs. what he personally likes was something he had to learn to put into practice.

A great reminder for anyone who owns a business and offers services or products to consumers.


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