Guidant Financial Group Blog

What types of social media measurement are the most vital for businesses to monitor? On which sites should your company maintain a presence to get the buzz you deserve?

These questions are answered in a report titled "5 Social Media Metrics That Matter Now" from The Brainyard, which appears on informationweek.com. Guidant's own Tassoula Kokkoris is quoted in section 1, which discusses the quality of fans and followers.

Read the full article here.