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Apr 26, 2012

Guidant Celebrates National 'Take Our Daughters and Sons to Work Day'

Some highlights of the Guidant Children learning the ropes today...

Like any new employee's first day, it started with
welcome 'high-fives' from the team.


Next, it was in to the Training Room to learn the biz.

After that: a brainstorm.

Of course, there were also important meetings.

Then it was time to blow off steam with a Kinect game.

And after a hard day of work, the reward was relaxing in the Zen room.

Apr 25, 2012

Making the Jump Author Speaks at UW

Jeff Levy, who co-authored Making the Jump into Small Business Ownership with Guidant CEO & Cofounder David Nilssen, recently spoke at the University of Washington Foster School of Business to students and alumni of the TMMBA and Executive MBA programs.

His lecture centered on what it takes to achieve success in small business ownership and how to overcome common obstacles in the entrepreneurial path.

To read more about his talk, click here.

Apr 18, 2012

Running a Business: What it Truly Takes

Are you ready to make the leap into small business ownership? Do you know what it takes to succeed in such a role?

Guidant CEO & Co-founder David Nilssen explores key questions to ask yourself in a new article titled "What it Truly Takes to Run a Business."

Read it in its entirety here.

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Apr 16, 2012

Think Out of the Box = Achieve Small Business Success

Have you ever wanted to feature pets in a wedding, but aren't sure how to get them down the aisle? Feast on bacon-flavored foods like there's no tomorrow, but don't know where to find a bounty of choices?

The good news is that there are small businesses that can help you fulfill these desires--and their businesses are booming. Laurie Kulikowski writes about them, and a few others, today in an article for The Street.

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Apr 12, 2012

Guidant Client Featured in Local Media

We were delighted to see that one of our local clients, Best Buddy Dog Wash, was featured in The Woodinville Weekly today.

Read the full story about their dog grooming business here.

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Apr 11, 2012

Know Your Customer

A crucial part for a start-up business is getting to know your customer base before launching. Doing market research can help small business owners improve their plans for their product/service.

In an article for
Entrepreneur, Carol Tice writes about this step in detail. She says ". . . not getting customer feedback is a major mistake that can cost you a lot of time and money – and ultimately, your business."

Tice interviews Ash Maurya, the founder of the measurement-apps company Spark59, about advice for small business owners conducting market research.

Maurya suggests avoiding focus groups. "Often, one person in the focus group has a strong opinion and hijacks the discussion, pressuring everyone to agree with him or her. So you've got 10 people in a room, but you end up with just one opinion."

For more tips, read the full article here.

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Apr 9, 2012

David Nilssen Guest Blogs on MyCorporation

There are important questions to ask yourself when considering the possibility of business ownership.

In a guest blog post today on MyCorporation, Guidant CEO David Nilssen discusses the top three points to explore before making the jump into entrepreneurship. He touches on the influences of others; the core characteristics of what it takes to be an entrepreneur; and details what makes some people entrepreneurs at heart.

Read his full post here.

Apr 4, 2012

Guidant Mentioned in Social Media Article

What types of social media measurement are the most vital for businesses to monitor? On which sites should your company maintain a presence to get the buzz you deserve?

These questions are answered in a report titled "5 Social Media Metrics That Matter Now" from The Brainyard, which appears on Guidant's own Tassoula Kokkoris is quoted in section 1, which discusses the quality of fans and followers.

Read the full article here.

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